Museum e-commerce UX redesign with integrated donations
Donation UX • Web • Mobile • Shopify
Brief
The Natural History Museum of Los Angeles County migrated its e commerce platform from Magento to Shopify to improve flexibility and scalability. I led the UX redesign across the end to end shopping experience, including Home, PLP, PDP, Cart, and slide cart. A key focus was integrating museum donations directly into the slide cart, allowing users to support the museum without disrupting their purchase flow. The result was a streamlined, mission aligned e commerce experience built on a scalable Shopify foundation.


