designs products that simplify workflows and
drive conversion

designs products
that simplify workflows and drive conversion

Drove a 68% purchase conversion lift at Kara Beauty — B2B SaaS, e-commerce, and healthcare.

Drove a 68% purchase conversion lift at Kara Beauty — B2B SaaS, e-commerce, and healthcare.

Projects

Get in touch

Get in touch

WORK

Kara Beauty

LA Fitness

Projects

Get in touch

Get in touch

A full e-commerce UX/UI redesign that streamlined the purchase journey and drove a 68% increase in purchase conversion rate

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Kara Beauty

E-com • Shopify • UX Redesign • 68% Conversion Growth

SAVVY is a sleek all-in-one solution designed to simplify communication and ease project management while boosting productivity.

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Savvy

Web • Mobile • SaaS • ERP • Case Study

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Natural History Museum

E-com • Museum • UX Redesign • Donation

This redesign project aims to turn users' fitness routines into enjoyable daily activities by addressing the current issues of an outdated UI, unorganized layout, and counterintuitive navigation.

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LA Fitness

Mobile • Data Vis • UX Redesign • Case Study

Machinery Assembly Line 3D Design

Redesigned Libby’s app content and hierarchy in a way that promotes and encourages users to borrow more books.

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Libby

Mobile • Book Club • UX Redesign • Case Study

Led the creation of brand identity and typography design, while also taking charge of product design for a physical therapy company

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Levitate

Web Design • Healthcare

Kara Beauty

E-com • Shopify • UX Redesign • 68% Conversion Growth

Savvy

Web • Mobile • SaaS • ERP • Case Study

Natural History Museum

E-com • Museum • UX Redesign • Donation

LA Fitness

Mobile • Data Vis • UX Redesign • Case Study

Machinery Assembly Line 3D Design

Libby

Mobile • Book Club • UX Redesign • Case Study

Levitate

Web Design • Healthcare

A full e-commerce UX/UI redesign that streamlined the purchase journey and drove a 68% increase in purchase conversion rate

View project

Kara Beauty

E-com • Shopify • UX Redesign • 68% Conversion Growth

SAVVY is a sleek all-in-one solution designed to simplify communication and ease project management while boosting productivity.

View project

Savvy

Web • Mobile • SaaS • ERP • Case Study

View project

Natural History Museum

E-com • Museum • UX Redesign • Donation

This redesign project aims to turn users' fitness routines into enjoyable daily activities by addressing the current issues of an outdated UI, unorganized layout, and counterintuitive navigation.

View project

LA Fitness

Mobile • Data Vis • UX Redesign • Case Study

Machinery Assembly Line 3D Design

Redesigned Libby’s app content and hierarchy in a way that promotes and encourages users to borrow more books.

View project

Libby

Mobile • Book Club • UX Redesign • Case Study

Led the creation of brand identity and typography design, while also taking charge of product design for a physical therapy company

View project

Levitate

Web Design • Healthcare

What I do and how?

What I do
and how?

Empathy

Focus on understanding what users actually need by listening closely to their perspectives, context, and constraints.

Solving

Enjoy defining problems clearly and exploring multiple directions through collaboration and iteration to arrive at thoughtful solutions.

Communication

My background in sales and marketing has shaped how I communicate, collaborate, and build strong working relationships across teams.